Videos By Google's Matt Cutts Since Google gets about 50% of all search engine traffic, it pays (literally!) to keep up with their latest changes.  (The other 50% is split up amongst the rest, with MSN--I believe--having the next largest chunk of traffic at around 10%.) But most people (including me) haven't ever been at a point where they could say, "Oh, I see...now I know all I need to know about Google."   Until now...Well, you can never "know it all," of course, but at least now you won't be so vulnerable to "rumor control."   Because in 2006, a long-time Google employee named Matt Cutts started making short instructional videos on Google's policies that pertain to how Google ranks web pages and web content in general.  "In general" is actually a good description of the best detail you can expect, however, from Matt's videos.  Because--due to Google's 'secret sauce' of algorithm recipes--Matt can only get but so detailed.  After all, the proprietary algorithms that Google has developed over the years IS Google.  They're covered by a bazillion patents that would take a nerd well versed in geek-speak as well as lawyer-speak to be able to make any sense of them whatsoever... Nevertheless, he appears to do a good job explaining the 'big picture' for internet marketers as to what we need to do to get our websites high in the SERPS--like on the first page or so. Links to Matt's Video tutorials:   How To Structure a Website  (which includes such gems as "SEO Myths, Tips and other great 'inside' info from Google.)   It's probably best to start with Matt's "Disclaimer" video first, where he introduces himself.  By the way, don't let the informal setting of these videos fool you.  The information you stand to get is priceless.  (They're shot in Matt's home with cats running around, he's in a T-shirt, and so on.)